The Washington Post creates its first Super Bowl spot
The Washington Post will debut its first Super Bowl commercial — a message underscoring the importance of newsgathering and the dangers journalists can face — during Sunday’s game between the New England Patriots and the Los Angeles Rams. The 60-second spot, narrated by actor Tom Hanks, will air in the fourth quarter of the game, shortly before the two-minute warning.
The commercial, produced in partnership with Mark Woollen and Associates, shows scenes from major news events from World War II through the present day. Hanks’s narration describes the role of journalists as eyewitnesses and gatherers of fact, as well as the profession’s larger importance to society. The commercial ends with The Washington Post’s logo and its slogan, “Democracy Dies in Darkness.”
Maura Judkis, writing for the paper, has the details.