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The Coffee Battle Brews

Published on May 19, 2011 by in Columns

Starbucks has taken over New York City.  As anyone who’s visited Manhattan in the last 10 years can attest, the number of Starbucks shops in the city is nearly comical.  Every two or three blocks, New Yorkers are lining up for their daily coffee fix.  On my last visit to the city, a few years

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Logos

Published on March 10, 2011 by in Columns

I’d like for you to spend a minute thinking of the iconic logos that you’ve come to know throughout your lifetime—fast food chains, maybe, like McDonalds, KFC and Burger King.  Hotel chains rely heavily on logos that can be seen and recognized from the highway; think Motel 6, Super 8 or Best Western. Lately, I

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